Free samplings are great, but the concept of giving something you’ve invested in away for free can seem somewhat daunting for many businesses. After all – if your customers aren’t paying for your products, then whats the benefit
However, that simple fact shouldn’t be enough to dissuade you from the benefits of product sampling. In fact, free samples can generate a huge amount of sales for you over time, sometimes boosting profits by as much as 2000%!
Product samples allow you to introduce your new products to unfamiliar audiences, foster loyalty with customers and expand the knowledge your customers have about your products.
Lets look at the psychology behind why product sampling keeps customers coming back for more.
Help making choices
When it comes to buying something, your customers go through something called the “buyer decision process”, when they need to make a purchase. They begin by recognizing that they have a problem or desire before they start seeking out a potential solution.
A huge amount of information can influence a shopper’s decision when they’re making a choice in the saturated marketplace. Everything from price to availability can play a part.
Product sampling can help your company to cut through some of this noise, convincing your customer to make a purchasing decision that works in your favor. Because your customer can try the product before they buy it, the risk of purchasing something new is diminished.
Another psychological phenomenon that causes product sampling to work to your advantage is something called the rule of reciprocity. Basically, when you something nice for someone, it makes them feel as though they should be doing something nice for you in return.
When your business gives free samples out to customers, they feel compelled to do something for you in response, like purchase a product, or even talk about your company to their friend. This creates a sense of obligation in your customers that keeps them coming back for more after they’ve tried your product.
Improve brand perception
Ultimately, free samples improve customer perception about your brand, making people feel warm and fuzzy about your company through reciprocity and convenience. Samples aren’t just for attracting new customers or introducing new products to the marketplace.
When they’re used properly, your samples can also be the secret sauce that keeps your clients coming back in the future.
In order to run a successful product sampling campaign, one should follow the following three simple rules:
Know your audience – Free Samplings
Product samples have traditionally been used mainly to blanket the market with new offerings, with little or no post-campaign measurement of how effective they were in driving consumer behavior. Online retailers who include samples in delivered packages have tools to measure effectiveness in both building brand awareness and driving re-orders. Whether it’s social media monitoring, customer tracking, or another measurement vehicle, you should ask for and review these campaign measurements to prove ROI.
Product sampling may have looked inefficient a few years ago, but today, online retailers have the ability to offer samples consumers regard as meaningful and welcoming, not random and unsolicited.
At DailyNinja we not only have learned the art of product sampling but have also helped many newer brands to develop their customer base. And it has been successful because we know Sample Delivered Free has to be your Sales Promotor and should be the guide in developing the business.