8 Reasons your business need an online presence

Category: Creativity

8 Reasons your business need an online presence

Category: Creativity

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Creativity Marketing

8 Reasons your business need an online presence

8 Reasons your business need an online presence
Why it is important to take your business online?

Online Presence – Selling products doesn’t mean that selling the products to the consumers. Perhaps retail owners are facing many consequences while loading the products, transporting, stocking, and storing. In simple terms, from store to consumer’s hand, there are lots of processes that a consumer or viewer might not know.

The following are the common issues that every retail shop owner is currently facing.

  • StockLosses
  • Poor Sales
  • Poor Time Management
  • High Competition 
  • Man Power Consuming

And a lot more,

As a retail owner, you might have faced one of these problems listed above. 

If YES!!!!!!!!!

Then this blog will be helpful & give you an overall idea and better solution for your current problems.

Retail owners never give up, even though they face a lot of problems in their business.

Business owners are facing many challenges and difficult situations that turn into an economic depression. We cannot avoid these situations, but we can effectively solve them.

The problem starts to peek out when the products start to spoil” and to prevent from spoiling, we have to sell the products in one or another way.

Source Reference Taken From KPMG

According to KPMG analysis, the usage of online shopping got increased and a maximum number of customers prefer to buy their products online due to the COVID-19 impact.

Moreover, the KMPG report states that the preference for online buying models has nearly doubled since the COVID 19 crisis, while the preference for in-store purchases has drastically decreased.

To avoid the risk of contracting the virus, many are happy to move to the digital space for their purchases.

Here are some 8 reasons you should know that why your business needs an online presence.

Easy to start

The internet makes things easy and fast. A long ago there was a scenario that starting a business is tough and needs more resources. However, in the current era, you can start your business from your living room. 

The easy way to get fit and to differentiate yourself from the competitors is to build your online business in an effective way.

Building your online business gives you the freedom to make a profit from anywhere. Starting a business online in an alluring way is possible than ever, but most of us have the problem of starting.

Starting an online business will increase your profit and it creates a brand for your business. The main advantage of online business is that you don’t want to pay more, you can start your business with a minimum startup cost.

Customer Orientation

Customer Orientation is incredibly important to any online business because it is developing and creating loyal customers. 

According to the statistics, loyal customers spend more time than new customers. 

Customer orientation is a key to most of the business. Many options like ChatBot, Comments, and Reviews allow you to understand the customer’s needs. Furthermore, many customers remain loyal to their favorite brands that they feel comfortable with and make them feel satisfied in their purchase. When you spend some valuable time in these terms, it will definitely reflect in your customer base.

Stock Management

Now, managing the stocks becomes easier, and keeping track of the products strategically possible with proper tools. Furthermore, many Inventory software is available to keep track of the products. The retail owners no longer need to worry about managing the stocks, because this software will take care of the stocks.

For instance, finding the product availability is easier when orders come in. Here, you can add, delete, and update the products. Much more options are available in the software. To know more about the inventory management software : Infoscalez

Investment

To start a physical store, you need to spend loads of money on its infrastructure, rent, electricity bills, and so on. However, while starting your online store, you need to spend the lower initial costs. Moreover, it reduces labor costs & other expenses including data entry, documentation, supervision, and much more. 

Multiple Payment Options

Customers always prefer a hassle-free checkout experience while purchasing the product. Here, you can enable different payment methods for your customer’s convenience.

Multiple Payment options will provide a better experience to the customer. It gives the customers to explore different options for their check-out. Furthermore, multiple payment methods provide a more seamless experience and increase online purchase orders.

Availability

The online shop will be available and showcase your store throughout the entire day. 

This enables your customers to order their products & services online anytime from any location. Moreover, your online store will be accessible to everyone for 24 hours, and it allows your user to order their products without interruption.

Multitasking & Repeat Purchase

The main advantage of online business is that you can handle as many customers at the same time and it is possible to do numerous transactions simultaneously.

Repeat Purchase creates an opportunity for your loyal customers to repeatedly buy your products. Apparently, you need loyal customers to run our business successfully. To create an effective customer base, you should provide them what they needed.

Visibility of your Business

Online store increases the sales and visibility of your products. Your online store will be visible to your customers at any time. Moreover, understanding your customer’s needs will increase your sales promptly.

The current scenario states that online presence is very important for your business to leverage further and offer a good service to your customers. 

Store’s Buddy

Starting your online business is easy with us.

We are providing various services to leverage your online business and a complete guide to lead your business towards a successful path.

To get free consultation services, Contact us!

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Creativity Marketing

How coronavirus created a positive impact on shop vendors

Coronavirus
Physical Store Vs Online Store

Pandemic!

Coronavirus – This pandemic created an outbreak in everyone. Many businesses are facing an unexpected financial crisis, and the business people have felt that they got haunted in one or another way.

On the one hand, the world economy got shaken up, and the government is working on the pandemic loss and trying to boost the economy.

On the other hand, business people are rewriting their criteria to come out from the breakdowns and started to create new policies to improve their business. Many business people have taken this roadblock situation as an opportunity to take their firm higher.

Millions of businesses all around the world got stuck due to the pandemic situation. While some of the online firms like Amazon FreshZomatoHousejoy MartGrofersFlipkart SupermartSwiggyBigBasketInstamart started selling groceries and other products online.

They have built a platform instead of quitting the business.

We have to take these business people as a model and work to develop the business on the path of success.

There are many different issues that the small businesses people faced during the pandemic:

  • The products are not received appropriately from the manufacturer to the vendors, and this causes a problem in the supply chain, so the small business vendors faced problems in sending products directly to the customers.
  • Labour shortage creates a massive problem for the small vendors. The workers started to head back to their hometown during the pandemic.
  • Now, most of the workers are refusing to come back and work due to various personal reasons. However, without proper laborers, small vendors cannot move their offline business successfully.
  • Stocks like groceries, dairy products, and soft fruits ended up going bad and spoiled.

The pandemic is not yet over!

People are creating a new routine. However, the anxiety about the virus spread still occupied inside every one of us.

Customers already moved online. And this pandemic increased the rate of online purchasers. Most of the customers love to purchase online due to the enormous amount of options and the offers they provide to customers.

Another strong reason to use an online APP for purchases is that the customers will get their product at their doorstep without any interruption.

Is there any way to connect with the customer virtually?

Yes! There is a way.

This pandemic crisis connected the people with technology. Now, technology becomes a part of our life. Our store buddy or dairy buddy APPs allows you to promote your business online with an affordable budget.

Shine Brightly online with us!

Our company is trying to help the medium and small scale enterprises to grow and empower their businesses. We are glad to support small businesses.

“Technology and Strategy to Shine Digitally”

Our expertise will support building a digital platform for your business online, and our techniques will help you to enrich your business without any roadblocks.

Growing your business becomes quite simple with us!

We will make a way to share your business online, and we create your platform to sell your products and services. Our APPS and services helped and productive during the pandemic for the retailers to get the orders online, and our services will help to fulfill your requirements on time.

Our company is a SaaS platform that allows you to manage your Billing, Orders, Deliveries, and Inventory. From the heart of the storehouse to the customer’s doorstep, we optimize your business with our technology, end-to-end solutions. In the upcoming days, small businesses are improving themselves to reach the next level.

Join us to shine your business online!

“If you can’t handle the facts, try to change it”

If you are still confused with your decisions, select a trusted company like Infoscalez.

We will take care of your business and help you to grow your business online more than you think. We have experts in technology and marketing that handles our loyal customers that are currently getting benefits through their strategies.

Build a powerful business online with our experts’ innovative ideas and grow digitally. Let our team make a difference in your business, and we will find a perfect solution for your business.

Author : Priyachitra

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Creativity Marketing

Top 8 Strong Reasons & Challenges In Video Marketing

Video platforms have become essential to promote our brand all around the world. In the competitive world, competitors are focused on video marketing to build their business roots deeply and to make a unique difference.

Video marketing is a powerful tool in digital marketing that conveys essential information to customers.

Let us dig and explore more information & strong reasons about the effects of video marketing.

Engage customers with your story

There is an abundance of information scattered over the internet that is actively messy and uninformative. However, our video content should be informative, and it should give a clear perception of the information that we are supposed to state.

Engaging customers with our video is significant.

Moreover, creating explicit video content with attractive infographics in a professional way keeps our customers engaged.

The important factor is that we should not hide any information that is essential to the viewers. Because it will create a negative effect, so express your message directly and make a video that values the customer’s time.

Video Marketing Increases The Sales

To expand the business, the essential factor that everyone tries to reach is sales. Adding a video on your website landing page will gradually increase the conversion rate and create chances to redirect your business.

Also, good visuals create a positive experience for the customer.

Video Marketing Increases the Trust

Each salesperson should concentrate on building the trust of the customers. Trust creates an unexplained bond between the customer and the business people.

Moreover, use social media to post the videos because it is the right platform to execute the business and Increases the Visitors Average Time Spent on your Websites.

Create your Video Under Budget

If you have a laptop and internet connection, then you can make your business product videos. There is enormous video editing software available online like Sony Vegas, Open Shot, Light Works, Grab these free options and make your product video effectively.

Capture Customers Through Smartphones

Nowadays, smartphones have become part of everyone’s life, and billions of people watching youtube videos daily. We should use this opportunity to develop the business and to increase your sales.

Strong Reasons

Each salesperson should concentrate on building the trust of the customers. Trust creates an unexplained bond between the customer and the business people.

Moreover, use social media to post the videos because it is the right platform to execute the business.

Increase Visitors And Average Time Spent on Websites

People and Google love videos

They love to spent time on attractive videos with pleasant music. It increases the spending time of our website and creates more traffic and visitors.

Posting unique concept demo videos with an attractive title and description grabs more customer’s attention.

ROI (Return On Investment)

Return On Investment. Getting millions of visitors watching our videos without purchasing the product seems to be a drawback. It doesn’t count as a success. However, create a video strategy with a perfect theme that tempt your customers or followers to buy the product.

Challenges of Video Marketing

  • Creating competent content for the customer is challenging.
  • Lack of resources will make a negative impact on the product.
  • Lack of metric analysis is the disadvantage that we do not have an idea of whether our video content is working or not.

Secret Challenges

  • Video creators should get inside the root of the content they are going to add because the content either makes us prominent or break us completely.
  • Gaining the eagerness and trust of the viewer depends on the content and infographics. So we should be very conscious while writing the content and deciding the infographics for the videos.
  • Finding effective referrals takes time to explore online.

Benefits of Video Marketing

  • It increases the conversion rates for your business.
  • Demonstrating the product with the video will make a clear perception and good impression of your business product.
  • Most of the online users, love to watch videos rather than reading, so it creates a higher level of chances to buy the products.
  • It develops an unexplainable bond and trust between the business people and the customer.
  • It encourages the customer to share the video content online and creates a chance to increase the sale.

Take a look at Best 5 youtube channels to create a successful Video Marketing

Author : Priyachitra

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Creativity

Free Sampling: It is Sales, not Distribution

Free Sampling

Free samplings are great, but the concept of giving something you’ve invested in away for free can seem somewhat daunting for many businesses. After all – if your customers aren’t paying for your products, then whats the benefit

However, that simple fact shouldn’t be enough to dissuade you from the benefits of product sampling. In fact, free samples can generate a huge amount of sales for you over time, sometimes boosting profits by as much as 2000%!

Product samples allow you to introduce your new products to unfamiliar audiences, foster loyalty with customers and expand the knowledge your customers have about your products.

Lets look at the psychology behind why product sampling keeps customers coming back for more.

Help making choices

When it comes to buying something, your customers go through something called the “buyer decision process”, when they need to make a purchase. They begin by recognizing that they have a problem or desire before they start seeking out a potential solution.

A huge amount of information can influence a shopper’s decision when they’re making a choice in the saturated marketplace. Everything from price to availability can play a part.

Product sampling can help your company to cut through some of this noise, convincing your customer to make a purchasing decision that works in your favor. Because your customer can try the product before they buy it, the risk of purchasing something new is diminished.

Reciprocity Rule

Another psychological phenomenon that causes product sampling to work to your advantage is something called the rule of reciprocity. Basically, when you something nice for someone, it makes them feel as though they should be doing something nice for you in return.

When your business gives free samples out to customers, they feel compelled to do something for you in response, like purchase a product, or even talk about your company to their friend. This creates a sense of obligation in your customers that keeps them coming back for more after they’ve tried your product.

Improve brand perception

Ultimately, free samples improve customer perception about your brand, making people feel warm and fuzzy about your company through reciprocity and convenience. Samples aren’t just for attracting new customers or introducing new products to the marketplace.

When they’re used properly, your samples can also be the secret sauce that keeps your clients coming back in the future.

In order to run a successful product sampling campaign, one should follow the following three simple rules:

Know your audience – Free Samplings

Product samples have traditionally been used mainly to blanket the market with new offerings, with little or no post-campaign measurement of how effective they were in driving consumer behavior. Online retailers who include samples in delivered packages have tools to measure effectiveness in both building brand awareness and driving re-orders. Whether it’s social media monitoring, customer tracking, or another measurement vehicle, you should ask for and review these campaign measurements to prove ROI.

Product sampling may have looked inefficient a few years ago, but today, online retailers have the ability to offer samples consumers regard as meaningful and welcoming, not random and unsolicited.

At DailyNinja we not only have learned the art of product sampling but have also helped many newer brands to develop their customer base. And it has been successful because we know Sample Delivered Free has to be your Sales Promotor and should be the guide in developing the business.

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Creativity

Challenges of Fresh Milk Dairies & Solving Tricks

Challenges of Fresh Milk Dairies

Challenges of Fresh Milk Dairy – Urban India is getting back to its roots. Consumers now prefer unprocessed organic foods and consumables. The dairy industry is not an exception to it. That’s the reason we see newer brands emerging daily in the industry with a tag of A2 milk, Desi Milk, Organic milk, etc. some of them are even giving a good fight to the Larger Dairies selling the processed milk.

Though there is growth in the demand for Fresh, Organic, or A2 milk, the path is not as easy as it takes a lot of effort in maintaining the breeding, production, packaging, marketing, and getting it delivered to the consumers. The success of fresh milk or organic milk dairy mostly depends on three factors Milk Production, Marketing, and Logistics. There are very few who can crack the code to be experts in all three departments.

Challenges in Dairy Industry

Being in the industry for a while, and working with many of the dairies, I have understood that Most of the Entrepreneurs working in this industry have a deep knowledge about the Milk. They know what to do and what not to do while maintaining a dairy farm how to source the best quality of milk, and how to maintain the quality of the milk.

Most of them have a holistic approach towards the milk and the milk business. The urge of helping the farmers with the good income and providing a healthy glass of milk to the consumer can be seen in their approach.

Marketing’ the biggest difference between the bigger Dairy Brands and the Fresh Milk or organic Dairies.

Though there is an increasing demand for the farm fresh organic milk, still it needs to promote to the end consumers. The awareness of the brand and the product itself is as important as producing a quality milk. Marketing is not easier for small dairies. The small budgets are a big issue, also the retailers are reluctant to sell the products due to zero shelf life, as opposed to the processed milk.

The Higher Cost of the milk also plays a part here. Thus a good marketing campaign is necessary, to educate the consumers about the Qualitative difference in the processed and farm fresh organic milk. These dairies heavily rely on the internet and Social media for the promotions. But here as well an expert is required to get better results, otherwise, it just becomes one of the many.

Online platforms as DailyNinja has become a better option for these dairies. Not only it helps to market the brand to the consumers at very lower costs compared to the other modes of advertisement, but also helps to run a targeted marketing campaign to generate maximum results.

The consumers also chose the platform, so they get this good quality of milk which is not available at the nearby stores or their regular milkmen. It also helps the brands to expand their reach across the city. DailyNinja is successful in doing so.

Daily 8000+ litres of organic, fresh milk is sold on DailyNinja in Bangalore city.

Milk Logistics is also a big issue for Fresh Milk. The milk has to reach the consumer within 8 to 12 hours of milking. Most of the dairies have to take the burden of the last mile Deliveries of milk as the milk retailers hesitate to sell the milk due to no shelf life and the scattered demand for the milk. This results on a heavy expenditure on the last-mile milk logistics.

This also becomes the biggest roadblock for the expansion of the business. A big part of resources is also spent on the order management, accounting and payment collection resulting in the negligible profits even after a lot of efforts by the dairies. Also the scattered logistics and the unreliable manpower results in unhappy customers.

When I started working with these dairies, we found out this issue is common in the industry, and DailyNinja had the capability of solving the issue. We offered our platform to the dairies and helped them in their last mile deliveries. Which is not only helping the dairies in reducing the delivery cost but also is helping in the expansion of their business.

The result is the Delivery costs are reducing, the payments and accounting are streamlined, the orders are growing.

Customers are Happy and the Dairies are Happier as well.

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Creativity

Last Smile via last-mile

Last-mile logistics

Last-mile logistics which is the last leg of the supply chain has become a crucial part of business, especially for Logistics, e-commerce, and retail. In the omnichannel Dairy supply chain, transactions result in very large volumes of very small and repetitive orders – that have to be delivered directly to the consumers.

Last-mile logistics accounts for more than 65% of the total delivery cost. Adding to this., last-mile logistics acts as the only point-of-contact between the buyer and the seller. It completes the buying process and is the biggest contributor to customer satisfaction. Last-mile logistics plays a major role in operations w.r.t cost, time, and customer satisfaction. Economies of scale, finely tuned operational efficiencies and advanced technologies are the key factors that lead to success in Last-mile logistics.

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The local last-mile logistics issues

With the increase of start-ups that operate on time-bound delivery and with the increase in farm-fresh unprocessed milk delivery by the organic dairy brands; Dairies are focusing on clearing their last mile challenges. The challenges of Hyperlocal deliveries are as follows:

  • Small deliveries to many places causes complex routing problems.
  • Deliveries are time-bound and are restricted to time periods and certain routes.
  • Due to the dispersed customer location, it is difficult for the delivery guys to find the customer location

On a broader level., impact of inefficient Last-mile logistics leads to slow response rate, low customer satisfaction, inefficient service, low retention levels and therefore affects the overall profitability. With Last-mile logistics playing a crucial role in directly impacting productivity, revenues and customer experience dairies have to focus on using efficient delivery management softwares that help in increasing the work better.

Dairies operating their own logistics face some unique challenges as delivery guys operate in vast territories and their representatives are distributed in many different locations. The challenges these companies face include: Lack of real-time coordination effective technology application run sheet creation Admin work locating customer addresses visibility of field workforce handling Ad-hoc requests

To solve the above challenges, DailyNinja has emerged as a key strategic as well as tactical solution that solves these issues for the dairies. To give the customers the last smile through the last mile, it is important that the Dairies reach out to the customer quickly and efficiently. To drive the last-mile efficiently and to bring a smile to the customer, it is important that dairies digitize their day-to-day operations and data.

How DailyNinja is impacting Last-mile logistics?

Mobile, connected lifestyles will generally engender expectations about the ability to readily interact with all facets of work and personal life from a given connected device. This will be true for all constituents of IT, whether they are employees, consumers, business customers, or other external business relations. The effect will amplify over time as mobile-first generations join and influence the workforce.

DailyNinja helps in increasing the efficiency and effectiveness of operations by helping organizations to schedule jobs, track execution and evaluate the performance, all in real time. Real time coordination with mobile workforce, task automation, constant job updates, tracking workers, identification of best worker to perform a task, reduction in manual work, analytical reports, smarter decision making are among few benefits that DailyNinja can give to the dairy.

Adding to it., mobile solutions are directly increasing the productivity and revenues of the organizations. With the automation of the processes & field workforce, the number of jobs per field workforce will increase and so the overall productivity and the revenues. Hence., DailyNinja acts as a game-changer for the dairies.